Brand Marketing Manager
Job description
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Head of People & Compliance at Rowen and Pink BoutiqueWe’re looking for a creative, commercially minded Brand Marketing Manager to lead the charge on storytelling, campaigns and brand moments across two bold and fast growing e-commerce brands: Pink Boutique and Rowen Homes.
At Pink Boutique, we’re all about fierce fashion and unapologetic glam. From our HQ in the North East, we’ve been serving statement style to glam girls across the globe. Over at Rowen Homes, we’re redefining luxury interiors with trend-led homeware that brings high-end design to everyday living. Both brands are driven by boldness, creativity, and an obsession with making every moment feel extraordinary and we need someone who can bring that to life through exceptional marketing.
This role is about taking full ownership of brand marketing and creative direction across both brands. You’ll lead integrated campaigns from concept to execution, manage PR and partnerships, and ensure every touchpoint feels on-brand and engaging. You’ll work across product launches, promotions and brand storytelling, always with your eye on impact and relevance.
What you’ll be doing
Delivering the brand marketing strategy across Pink Boutique and Rowen HomesLeading campaign ideation, planning and execution across digital, print and retail channelsEnsuring brand consistency in all creative outputs, from copy and design to tone and experienceManaging PR activity and identifying partnership opportunities that elevate the brandsCollaborating with graphic designers, content creators and freelancers to bring campaigns to lifeWorking closely with digital, CRM, retail and buying teams to align brand activity with trading goalsDriving innovation, trend-awareness and bold creative thinking in everything you doOwning and leading the marketing calendars ensuring that key deadlines are being met with regular communication across campaigns and trading activities across the businessLeading and developing a small but mighty team to deliver brand excellenceTo thrive in this role, you’ll be…
A confident brand marketer with a strong eye for aesthetics and storytellingComfortable managing multi-channel campaigns from concept to rolloutHighly organised and able to juggle deadlines, teams and priorities with easeA people person who enjoys collaboration and builds great working relationshipsCommercially savvy, always looking for ways to drive growth and visibilityFull of fresh ideas, with a passion for staying ahead of the curveWhat do we give in return?
A fun and fast paced environment for you to learn and growFantastic career prospects and development opportunities25 days holidays (exclusive of bank holidays) & your Birthday as an extra day offCompany salary sacrifice pension planStaff discount at PinkBoutique.co.uk and RowenHomes.comChildcare Salary Sacrifice SchemeGrocery Salary Sacrifice SchemeEmployee Assistance ProgrammeWhole company and team events to celebrate all we doLocation: Newburn, Newcastle upon Tyne
Reports To: Chief Marketing Officer
Direct Reports: Graphic Designers & Marketing Assistant
Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesRetail Furniture and Home FurnishingsReferrals increase your chances of interviewing at Rowen by 2x
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Salary: GBP 28800 - 42000 per year
Experience: 3 years required