Grocery Senior National Account Manager
Job description
About Us
PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR
We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back.
PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously.
4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.
STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)
ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up.
AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month!
About The Role
Job Purpose
The Senior NAM - Grocery will lead and develop your team
to deliver a sustainable joint business plan with your customer group to
deliver agreed sales, profit and market share objectives and to be the main
senior point of contact for the customer. On top of this, you will contribute
to the overall off-trade strategy and play a key role in the account management
team.
Key Result Area / Principal Duties & Responsibilities
Account Management: Develop and maintain relationships with major national accounts, including retail chains, distributors, and hospitality groups.
Sales Strategy: Create and implement strategic sales plans to achieve revenue targets and expand market presence.
Negotiation: Lead contract negotiations, ensuring favourable terms and conditions while maximizing profitability.
Market Analysis: Conduct market research to identify trends, competitor activities, and customer preferences, and adjust strategies accordingly.
Collaboration: Work closely with marketing, supply chain, and finance teams to align on promotional activities, inventory management, and pricing strategies.
Reporting: Provide regular updates on account performance, sales forecasts, and market insights to senior management.
Training: Educate and train sales teams and partners on product features, benefits, and selling techniques.
Customer Service: Ensure exceptional service levels and satisfaction for all national accounts.
Strong stakeholder management skills – able to create and maintain strong relationships with multiple stakeholders
Leadership & Management - Reporting into this role is a National Account Manager
Key Relationships - Internal & External
• Buyer/ Senior Buyer level key customers
• Finance
• Marketing
• Supply chain
• Production
• Senior leadership team
• HR
• Trade Press
Health & Safety
Ensure that Health and Safety guidelines and fire regulations are strictly adhered to at all times
Comply with safe working practices as defined by BrewDog
Complete online or face to face training as and when required
Take reasonable care for your own health and safety and that of others who may be affected by acts or omissions at work
Report any accidents, incidents or near misses as soon as reasonably practicable.
General
Be aware of and adhere to BrewDog policies and the Workplace Code at all times
Take part in crew reviews throughout the year
Cooperate with other BrewDog departments to achieve a great experience for our customers, applicants, colleagues, and contractors
Attend training courses and complete online
training modules as required to meet the
requirements of the role
Take responsibility for own personal development, seeking out opportunities to learn new skills
Undertake any other duties as requested which are reasonably deemed to be within the scope of the role or necessary for the smooth running of the business
Apply the BrewDog charter and behaviours to every aspect of the role at all times
Protect and enhance the interests and reputation of BrewDog internally and externally
About You
Experience
Substantial experience in managing National Accounts and implementing sales strategy within a Grocery/ FMCG environment.
Enthusiasm and drive with a will to win
Excellent communication, organizational and presentation skills
Autonomous, self-starter with a focus on results and customers
Sales experience and/or marketing experience implementing a brand strategy
Ability to tailor approach to achieve sales objectives
Able to manage time and workload to optimize effectiveness and efficiency
Team player also being able to work independently
Knowledge
Understanding of the Grocery Market and wider portfolio and value chain within UK Grocery.
Strong relationships with Key Stakeholders within Grocery.
Skills
Highly developed National Account Management and communication skills.
Skilled in managing budgets and analysing financial data.
Experience of using category insights to drive growth
Good understanding of how to develop business via third party sales teams
Share ideas and collaborate with wider sales team through regular interaction.
Drive customer understanding of our business and its points of difference vs. the competition.
Live and breathe the Grocery purpose as well as the wider company core values
External Brilliance – to always be an advocate of the brand
People Management and Leadership as role has a direct report
Personal Attributes
Strategic
Leadership
Analytical
Negotiation
Results Driven
Relationship Builder
Resilience